![]() ![]() ![]() Mike Fried has written hundreds of articles and helped answer more than 30,000 emails from our readers. Mike followed that up by spending years buying and selling diamonds on the wholesale market as well as selling tens of millions of dollars worth of diamonds to diamond retailers. Mike started from the bottom, sorting and evaluating hundreds of thousands of diamonds to learn every facet (pun intended) of diamond quality and value. The author of this article, our CEO, Mike Fried has over 20 years of experience in the diamond industry. To help you with the diamond buying process we lean on our expertise and experience. This lets them work on cheaper margins, but means that they can’t guarantee a ship date or even immediately confirm if the diamond is available. How does it work? It seems that they have diamonds listed from generic industry feeds. As you will see below, we didn’t find the process quite as transparent and easy as it should have been. Back in 2014 JCK Online reported that had released a new “diamond finding app” whose goal was to create a “… transparent and easy shopping experience for consumers”. What this means is that the diamonds listed on their site are not necessarily available. Unlike James Allen and Blue Nile, it seems that Brilliance does not have the same exclusivity contracts and direct feeds for the diamonds. Because I don’t know much about the history or people, I will dive right into the their products and service. ![]() There is very little known about Brilliance. Ask your diamond purchase question here.Packaging, Returns/Refunds, Warranty and Delivery.Why We Do Not Recommend Buying a Diamond From. ![]()
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